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Usability is a bit of a buzz word in web design circles.
Although it is a flavour of the month, it does focus your
attention on this fundamental question: does your website
work?
Every web user has experienced what we call the "Yahoogle"
moment - when you actually find something that you're looking
for. Many large corporations have necessarily complex sites,
but arcane navigation and seemingly arbitrary links. There
are a few sites out there where all the buttons are in just
the right place, they seem to fall under your mouse, where
the path to what you are looking for is clear and painless.
If you can decrease your users frustration, they are more
likely to come back.
We offer 2 usability related services:
Usability Optimisation
Use our experience of usability issues to create a report
that suggests improvements (or we can carry those out for
you). We will look at issues like:
- Immediate impression - what does that page "say"
- information hierarchy - is the site laid out logically
- visual hierarchy - does the visual match the information
hierarchy
- navigation - are links obvious and logical
- navigation - does the site function to its intended purpose
- can the information be "compressed" - both visually
and through cutting words - without affecting your search
engine friendliness.
We can also design a mock-up of an "improved" page
layout (usually based around the homepage).
Get a quote
Usability Testing
With the best will in the world we will miss aspects of
the usability of your site. People scan web pages quickly
so they often will not follow a logical path. They will
hit the first link that approximates what they want and muddle
through from there. Usability testing uses real people in
a real world situation using your website. We video tape
a
number of people being set specific tasks and provide you
with the tape, and with a full report on the areas where
your
site appeared not to be working (or was working well). We
use a cross section of people with different levels of web
experience to approximate your user-base.
This is a process and should be regarded as integral
to the proper deployment of a complex site.
As such we would recommend two smaller sessions in preference
to one large one. We tailor our sessions to suit the demands
of your site, but here is guide:
5 subjects, each spending 30 minutes with the interviewer,
tackling 2 specific aspects of your sites usability. We produce
one DVD or VHS containing unedited footage, a full report
relating to specific issues that arise from the testing, and
referencing the footage. Report contains instances where the
subject clearly had problems with the site or raised issues
of concern, an overview of the subjects immediate impressions,
plus all the aspects detailed in "usability optimisation".
AUD $850
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